2023 Important Dates For Email Marketing Newsletter
Welcome to the next half of 2023!
It's time to get ready for the upcoming quarters and make sure your email revenue soars to new heights this Q3 and Q4. We have compiled a list of essential dates that you should mark in your marketing calendar to ensure your email campaigns are successful. From holidays to special occasions, we have all the important dates that you need to remember to make sure your email campaigns are a hit!
So don't delay, start planning for Q3 and Q4 today!
Why It’s Important To Have An Email Marketing Calendar
Planning the correct email marketing calendar is one of the most important steps in running a successful email marketing. It’s important to ensure your email marketing calendar is accurate and up-to-date so you can stay ahead of the competition and keep your customers informed about special days throughout the year.
The most important part of any email marketing strategy is creating and sending out emails on a regular basis. This helps to build a relationship with your customers and keep them updated on your products and services.
By sending out emails regularly, your customers will be more likely to open, read and act on the emails you send them.
Preparing Your Marketing Strategy And Marketing Plan
Before you start, ask yourself these questions:
What do you want to achieve and how can you get there?
What are your USPs? Why should people buy your products or services?
What sales promotions can you offer (special deals, freebies, discounts…)?
What distribution channels are best to achieve your goals?
When thinking about your holiday or special day marketing campaigns, remember to plan out your promotions in different stages:
Before The Actual Date: Let your customers know what’s coming ahead of time and how they can benefit from your promotions.
During The Day Itself: Expose your big sales push via email and leverage any social media buzz.
After the main event: Don’t forget to follow up with those that converted to thank them for their purchase or offer additional products or services.
Keep in mind that a year has so many special dates, holidays, and marketing moments – planning is a must in business and in life!
Important Dates For Your Q3 and Q4 2023Calendar
1. July 2023
It's that time of year again - Christmas in July! The holiday season is finally here, and with it comes some of the greatest sports events of the year! From the Tour de France to the FIFA Women's World Cup and the Wimbledon final, there's something for everyone to cheer for. And that's not all - the Fourth of July is just around the corner, followed by Emoji Day! It's never too late to plan ahead and engage your users this summer, so don't miss out on all the exciting events and activities!
👉🏻 Dates You Shouldn’t Miss In July:
July 1: Canada Day
July 1: Tour de France
July 3: Wimbledon
July 4: US Independence
July 17: Emoji Day
July 20: FIFA Women's World Cup
2. August 2023
August is the time for fresh opportunities! As people come home from their summer holidays, you can capture their attention with specially tailored offers or promotions. With email segmentation, you can filter contacts and resend any summer offers they may have missed. It's the perfect way to make sure you get the most out of this typically slow month. So don't miss out - start leveraging email segmentation now to maximize your potential!
👉🏻 Dates You Shouldn’t Miss In August:
August 4: International Beer Day
August 13: International Left-Handers Day
August 19: World Photography Day
August 25: FIBA Basketball World Cup
3. September 2023
As the leaves turn gold, it’s time to shake off those summer blues and jump back into the swing of things.
September is here, bringing with it the promise of fresh starts and new beginnings. It’s the perfect time to re-engage your customers with the help of some exciting campaigns such as special promotions, sweepstakes and exclusive offers. Don’t forget to target those customers who left items in their online cart! So, let’s make September the month of new beginnings!
👉🏻 Dates You Shouldn’t Miss In September:
September 1: Back to School
September 4: Labor Day (US)
September 17: Oktoberfest
September 21: International Day of Peace
4. October 2023
It's time to get spooky! October is officially here, and with it comes Halloween! Everywhere you look, monsters and other creepy creatures are lurking in the shadows, just waiting to scare the unsuspecting. For marketers, this marks the start of Q4 and the holiday season, a massive opportunity to connect with customers and get festive. Now is the time to get creative and start planning your holiday strategy – the big dates are just around the corner!
👉🏻 Dates You Shouldn’t Miss In October:
October 9: Thanksgiving (Canada)
October 9: Columbus Day
October 10: World Mental Health Day
October 16: World Food Day
October 31: Halloween
5. November 2023
It's time to get ready for the biggest shopping event of the year - the holiday season! November is the perfect time for B2C sales, with Black Friday, Small Business Saturday, and Cyber Monday coming immediately after Thanksgiving. Make sure you have these dates circled in red on your 2023 marketing calendar - we've even got a downloadable version ready to go! Get ready to send out those special promotions and offers - it's time to kick it into high gear!
👉🏻 Dates You Shouldn’t Miss In November:
November 23: Thanksgiving
November 24: Black Friday
November 25: Small Business Saturday
November 27: Cyber Monday
6. December 2023
It's that magical time of year again – Christmas is here!
Snow is falling, decorations are everywhere, and the festive spirit is in the air. Now is your chance to make the most of Q4 and give your campaigns and offers a special holiday boost. Don’t forget to show your contacts that you appreciate them – get creative and run a Christmas competition on social media or film your team singing carols for an original holiday campaign. With a little extra effort and some festive cheer, December can be the most successful month of the year! So, what are you waiting for? Get ready to enjoy the magic of Christmas and close the year with a bang!
👉🏻 Dates You Shouldn’t Miss In December:
December 7: Hanukkah
December 24: Christmas Eve
December 25: Christmas Day
December 26: Boxing Day (UK)
December 31: New Year’s Eve
2023 is your chance to make a splash in the world of marketing!
With the dates and resources you need to succeed, you can create campaigns that will draw in customers and boost engagement. Get creative with offers, promotions, and competitions to make this your best marketing year yet.
It’s time to get to work!
